Adobe is focusing on its text-to-video generator technology and is investing $3 per minute in video content to ensure its supremacy. The company is working to develop a robust AI model, seeking to overcome the stiff competition posed by OpenAI’s Sora. To this end, Adobe has asked its network of photographers and artists to contribute videos showcasing everyday activities, emotions, and human attributes.
It’s been noted that the submission of these videos will be compensated at an average of $2.62 per minute of footage, while potential earnings will be up to $7.25 per minute. Furthermore, contributors are urged to refrain from using copyrighted or offensive materials.
The requisition indicates that the data requirements behind AI models that fuel popular tools like Microsoft Word’s ChatGPT are heavy. The ongoing debate surrounding data sourcing continues with OpenAI’s Sora’s Chief Technology Officer Mira Murati hinting at the tool’s training data sources being from popular platforms like YouTube, Facebook and Instagram.
It’s worth noting that Adobe stands out with its approach to training its models. The company trains its models primarily on its stock media library, which is tailored for marketers and creative agencies, setting it apart from the norm.
In conclusion, Adobe’s investment of $3 per minute in video content reflects its interest in enhancing the performance of its text-to-video generator technology. The objective is to ensure the company remains a leading player in the market, with the potential to overcome the tough competition posed by OpenAI’s Sora.
